If you’re here asking if Royal Perfume supports charities, let me cut right to the chase—yes, we do. And no, this isn’t just some PR stunt to make our brand look better. I’m the supplier for Royal Perfume, and charity work isn’t a side gig we tack on to check a box; it’s been part of how we run things for the last 7 years, ever since I started small in a garage and grew into the team we are now. A lot of people assume luxury brands only care about bottom lines and celebrity collabs, but I’ve always thought, if your business does well, you’ve got to pass some of that good along to the people who don’t have the same breaks. Royal Perfume
Let me tell you how it all started. Back in 2017, I was testing my first batch of perfume—this warm, citrusy vanilla scent that’s still one of our top sellers now—out of my tiny garage, delivering to local boutique shops in my city. My sister worked at a community youth center downtown, and one day she stopped by the garage with a group of teens who were struggling with homelessness and mental health. They were doing DIY projects to raise money for their programs, but they only had old craft supplies and no real budget. I thought, what if we turn some of our excess perfume samples and travel-sized bottles into a small fundraiser? We set up a little table at their weekly bake sale, sold those mini perfumes for $5 each, and made $120 in one afternoon. That’s not a huge number, right? But those teens ended up using that money to buy art supplies and host a movie night, and one of them even told me it was the first time he’d felt like someone saw him, not just a statistic. That moment stuck with me. It wasn’t just about giving money—it was about showing up, using what we already had, and making a real, tangible difference.
Since then, we’ve built our charity efforts around three core areas that matter to us: supporting community mental health, protecting our planet (since, let’s be real, perfume is all about plants and natural ingredients), and empowering small, female-led businesses. I’ll break each of these down so you get the full picture, not just the vague “we care about people” line.
First, our ongoing partnership with local and national mental health nonprofits. A few years after that first garage fundraiser, we started doing a bulk annual donation of our full-sized products to these groups. But it’s not just about sending boxes of perfume—we also work with them to host workshops called “Scent & Self-Care” where people can learn how to make their own custom perfume blends. It’s low-stakes, creative, and gives people a chance to slow down and focus on something that’s just for them. Last year, we partnered with a national nonprofit for teen mental health, and we delivered 2,000 perfume workshops across 15 cities. We also allocate 10% of every bulk order we fulfill for retailers to go directly to these mental health groups. That means when a boutique buys 100 bottles of our signature scent, $100 goes to their local crisis hotline or youth counseling program. It’s a small cut of each sale, but when you add it up across all our orders, that’s thousands of dollars a year that wouldn’t otherwise be there.
Second, sustainability is non-negotiable for us, which ties into our charity work. The perfume industry has a bad rap for wasting resources—glass bottles that end up in landfills, synthetic fragrances that are bad for the environment, excess packaging that’s just thrown away. We wanted to change that, so we teamed up with a nonprofit that focuses on reforestation and ocean cleanup. For every bottle of perfume we sell, we plant one tree through their initiative. Last year, that meant 120,000 new trees in deforested areas across the U.S. and Europe. We also switched all our packaging to 100% recycled glass and cardboard, and we run a “Return & Refill” program for customers: if you send back your empty Royal Perfume bottle, we’ll clean it, refill it, and give you a 20% discount on your next order. That program has kept over 80,000 bottles out of landfills in the last three years. The ocean cleanup part is where it gets even more hands-on—we donate 5% of all profits from our ocean-inspired scent line (there’s a light, sea salt fragrance that’s super popular) to that same nonprofit’s beach cleanup efforts. Our team even does quarterly volunteer days where we pack up cleanup supplies and head to local beaches to pick up trash. It’s easy to say you’re sustainable, but showing up and putting in the work? That’s what matters.
Third, we empower small, female-led businesses in the fragrance and beauty space. When I started out, I was a guy with a garage and a dream, and I know how hard it is to break into the industry when you don’t have big connections or a huge budget. So we created a grant program for female entrepreneurs who want to launch their own small perfume line, or who already run a small beauty business. Each year, we give out five $5,000 grants, plus mentorship sessions with our team of perfumers and supply chain experts. Last year, one of our grant recipients was a Black woman in Atlanta who makes perfumes using only ingredients from her grandmother’s farm. She’d been selling at local farmers markets for two years, but the grant let her register her brand and sell to online retailers, and now she’s in 10 stores across the Southeast. Another recipient was a single mom in Portland who makes all her perfumes with zero synthetic ingredients, using foraged plants from local woods. She told us the grant let her quit her second job and focus on her brand full-time. It’s not just about giving money—its about lifting people up so they can build their own success, and that success circles back to the community too.
I know what some of you are thinking: “Is this all real, or is this just marketing?” Fair question. We don’t do a lot of press about our charity work, because the last thing I want is for people to think we’re shouting it from the rooftops to sell more perfume. But if you ask any of the nonprofits we partner with, they’ll tell you we show up every year, no questions asked. We don’t send only checks—our team shows up to workshop days, helps pack cleanup supplies, sits in on grant review meetings. We’ve turned down opportunities to work with big influencers who wanted us to only post about our charity work for sponsored posts, because that’s not what this is about. This is just what we do.
Let me also be clear about what we don’t do. We don’t just donate to one big charity and call it a year. We work with small, local groups as much as national ones, because a lot of people forget that support starts in your own backyard. We don’t overpromise—if we say we’ll plant a tree for every bottle, we track every single one through our partner’s website, and we share updates with our customers via our monthly newsletter. We also don’t cut corners on our products to afford the charity work—our perfumes are still made with high-quality, natural ingredients, tested for safety, and priced fairly, so we can keep both our customers happy and our charity efforts going.
If you’re reading this, chances are you’re either a current retailer, or someone who’s curious about working with Royal Perfume as a supplier. Let’s be real—any business can say they support charities, but at the end of the day, you want to partner with a supplier whose values align with yours, right? If you’re a retailer who cares about giving back to the community, or a brand that wants to work with a supplier that prioritizes sustainability and social good, let’s talk. We’re always looking to partner with new retailers, and we can customize bulk order plans that include tailored charity contributions for your local community—whether that’s donating products to a youth center in your area, or allocating a portion of each sale to a cause your brand supports. We can also walk you through our full sustainability initiatives, answer any questions you have about our charity programs, and share references from the nonprofits we work with.
I didn’t start this business to get rich—I started it because I love making perfumes, and I believe that businesses should be forces for good, not just for profit. Every bottle of Royal Perfume we sell is a chance to do something positive, whether that’s planting a tree, funding a mental health workshop, or helping a small female entrepreneur launch her dream. If that’s the kind of supplier you want to work with, reach out to our team. We’re here to build something that’s good for customers, good for the community, and good for the planet.
Casual Shoes References
- Royal Perfume 2023 Annual Community Impact Report
- Nonprofit Partner: National Alliance on Mental Illness (NAMI) Local Chapter Impact Data 2023
- Ocean Conservancy 2023 Coastal Cleanup Participation Report
- Small Business Administration (SBA) 2022 Grant Program Success Metrics for Women-Owned Small Businesses
- Royal Perfume Return & Refill Program 2023 Waste Diversion Data
CM Footwear & Style
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